Ashley C. Wilson

www.AshleyCWilson.com

Accomplished Public Relations Professional

10 years of experience in the Communications industry. Adaptable, results-oriented leader with success in fast-paced organizations. Outgoing with strong interpersonal skills. Additional areas of expertise include:

• Public Relations and Media Affairs
• Team Building and Performance Improvement
• Digital Media / Nielsen Metrics
• Marketing Strategy and Leadership
• Event Planning and Execution
• Internal / External Stakeholders
• Budget Management

EXPERIENCE

U.S. LawShield

Partner Relations Communications Manager, 8/2021-current

• Communications Manager for 6,000+ facility partners across the U.S.
• Manage the day-to-day special projects within Partner Relations which includes writing press releases, coordinating efforts between Partner Relations, Sales and Marketing and distributing materials to the partners
• Editor of the new facility partner newsletter, From the Shield to the Field
• Develop the content for state-specific and/or national facility partner email campaigns and work with Marketing throughout the design process
• Build editorial relationships with endemic and non-endemic media at the local, state, regional and national levels

True Speed Communication

Contract Media Specialist, 1/2020-current

• Manage social media accounts and website for NASCAR Cup Series team Gaunt Brothers Racing, HighPoint Technology Solutions and TeamSLR in the Trams Am Series
• Past and present clients include Toyota, Bass Pro Shops, Black Rifle Coffee, Coca-Cola and CommScope, Fast Checkout, DEX Imaging and Carnomaly
• Increased the GBR total audience over 1,000%, generated over 11.5 million impressions and over 779K engagements over two years
• Increased the HighPoint total audience over 6,000%, generated over 3.5 million impressions and over 182K engagements over 1.5 years

ACW Promotions – ‘Always Creating Winners’

Owner, 1/2014-Present

• ACW Promotions provides marketing and public relations services for businesses and athletes. Areas of expertise include press releases, media pitching, content creation, social media, website updates, booking appearances, event planning and more. Clients have included: Oliver Webb, OAK Racing, Gustavo Yacaman, Muehlner Motorsports America and Ryan Miller of the Denver Broncos.

Dorsey Pictures

Contract Production Coordinator & Post-Production Supervisor for Fox Nation Outdoors, 11/2019-5/2020

• Produced a celebrity-based hunting & fishing show for Fox Nation Outdoors, hosted by double amputee veteran, Johnny ‘Joey’ Jones
• Celebrities included Ted Nugent, General Walter Boomer, Randy Couture, Kurt Busch, Granger Smith and Richard Childress
• Responsible for show budget, as well as coordinating logistics for talent, producer and videographers

Joe Gibbs Racing

Digital & Social Project Manager, 12/2017-9/2019

• Managed content calendar and Nielsen metrics for all partners, where JGR reached 2 million people per week
• Clients included Mars Confectionary, FedEx, Bass Pro Shops, Stanley Black & Decker, Interstate Batteries, Auto Owners Insurance, Sport Clips, Rheem and Reser’s Fine Foods
• Implemented & produced Beyond the Car at JGR video series, which had 270K views over six months
• Managed schedules, production studio, budgets, assets, overall scope and project organization to ensure the team met project requirements and partner expectations
• Functioned as the primary liaison between the sponsor, rep, or other key stakeholders, and the project team (including internal and outsourced production)

Centennial Gun Club

Marketing Manager, 6/2017-11/2017

• Helped coordinate & execute the 2017 Firearms Festival, which brought out nearly 5,000 people and led to a 50% increase in profit over 2016
• Developed and executed marketing plans and programs, both short and long range
• Planned and oversaw the organization’s advertising, promotion activities, events and media pitching
• Planned and executed in-store promotional displays, signage and visual merchandising
• Managed all social media campaigns, video editing and email marketing

NBC Sports Group

Digital and Social Assistant Producer, 4/2017-11/2017

Social Media/Production Assistant, 4/2013-4/2017

At-track

• Assistant Producer for IndyCar Paddock Pass and Rapid Fire on NBCSports.com
• Responsible for updates to @NASCARonNBC & @IndyCaronNBCSN Twitter, Facebook, Snapchat and Instagram
  • @NASCARonNBC Twitter handle increased followers by 35K in one year. The NASCAR on NBC Facebook page grew its fan base by 61% and generated 440 million impressions in five months. Also, videos on the Facebook page produced more than 44 million views
• Stage managed the IndyCar Pit Stop Competition on Carb Day at Indianapolis
• Assist Producer with coordination and execution of broadcast segments

In the Studio

• Graphics coordination and operation of Chyron graphics machine for on-air elements

Intrepid Potash 

Human Resources Assistant, 11/2014-9/2015

• Handled all of Intrepid’s social media and both internal and external communications
• Updated weekly Organizational Chart for 900+ employees spanning four  locations
• Generated monthly safety report and update Corporate Crisis Plan
• Arranged company travel logistics, including private/commercial airfare, hotel and car rental
• Responsible for completing Concur expense reports for seven employees
• Coordinated weekly in-house events

Andretti Autosport

Corporate Communications Manager, 2/2012-2/2013

• Became the first employee to pitch the six Mazda Road to Indy drivers to the media, which increased their exposure and sponsorship opportunities
• Handled all of the team’s social media and doubled Twitter followers from 12,000 to 24,000
• Representative for media relations at Andretti Autosport facility during team events
• Grew AA newsletter fan base through marketing campaigns, generated more website views
• Coordinated logistics in each city we traveled to and executed driver schedules
• Responsible for posting all new content to AndrettiAutosport.com

Trans-Am Series

Director of Public Relations, 12/2011-2/2012

• Designed and created the newsletter list and layout
• Point-of-contact with designers in creating a new website
• Appointed liaison between the racing series and the media during the reformation of Trans-Am

ESPNU Campus Connection

Correspondent for the University of Colorado, 5/2010-5/2011

• Re-established a connection between CU and ESPNU for their ‘Campus Connection’ show
• On-air representative, which increased the nations’ awareness of CU sports

University of Colorado Sports Information Department

Student Assistant, 5/2009-5/2011

• Created the ‘CU Athlete of the Week’ feature and brought student athletes exposure by interviewing them for BuffsTV on CUBuffs.com
• Generated website viewership by interacting with and interviewing fans at football games
• Responsible for tracking statistics and updating the Sports Information database

EDUCATION

University of Colorado at Boulder, BA in Communication

Completed the SkillPath course Managing Multiple Projects, Objectives & Deadlines

Completed the SkillPath Fundamentals of Successful Project Management Seminar

VOLUNTEER

• The Aurora Channel (Videotape & Teleprompter), present
• Fr. Woody’s Christmas Dinner for the Homeless, 2003-2010
• Reading Buddy for BoulderReads! Program, 2008-2009
• Social Coordinator of CU Club Tennis, 2008-2009
• Mission Viejo Elementary School, 2005-2007

SOFTWARE

ExactTarget ∙ Constant Contact ∙ Outlook ∙ Microsoft Office ∙ OrgPlus ∙ BART ∙ Concur

Twitter ∙ Facebook ∙ Instagram ∙ Snapchat ∙ Final Cut ∙ Photoshop ∙ Nielsen